Disclosure Obligation according to §5 E-Commerce Law, §14 Company Code, §63 Trade Regulations and Disclosure Requirement according to §25 Media Law.

Radovan Drsata

Stuttgarter Straße 34,
2380 Perchtoldsdorf,

E-Mail: consult@drsata.eu

UID/VAT No.: ATU76265202

Source: Created with the Impressum Generator of AdSimple® Linkbuilding in cooperation with bauguide.at

EU Dispute Resolution

In accordance with the Regulation on Online Dispute Resolution in Consumer Matters (ODR Regulation) we would like to inform you about the Online Dispute Resolution Platform (OS Platform).
Consumers have the opportunity to submit complaints to the European Commission’s Online Dispute Resolution platform at http://ec.europa.eu/odr?tid=121382470. You will find the necessary contact details above in our legal notice.
However, we would like to point out that we are not willing or obliged to participate in dispute resolution proceedings before a consumer arbitration board.

Liability for Contents of This Website

We are constantly developing the contents of this website and strive to provide correct and up-to-date information. Unfortunately, we cannot assume any liability for the correctness of all contents on this website, especially for those provided by third parties.
If you notice any problematic or illegal content, please contact us immediately, you will find the contact details in the legal notice.

Our website contains links to other websites for which we are not responsible. According to § 17 ECG, we are not liable for linked websites since we had and have no knowledge of illegal activities, have not noticed such illegalities so far, and would remove links immediately if we become aware of any illegalities.

If you notice any unlawful links on our website, please contact us. You will find the contact details in the imprint.

Copyright Notice

All contents of this website (images, photos, texts, videos) are subject to copyright. If necessary, we will pursue legal action against unauthorized use of parts of the contents of our site.
If you find content on this website that violates copyright, please contact us.

Image Credits

The images, photos, and graphics on this website are protected by copyright.

Privacy Policy

Data Protection

We have drafted this privacy statement (version 01.01.1970-121382470) to explain to you in accordance with the requirements of the Data Protection Basic Regulation (EU) 2016/679 what information we collect, how we use data and what decision-making options you have as a visitor to this website.
Unfortunately, it is in the nature of things that these statements sound very technical, but we have tried to describe the most important things as simply and clearly as possible.


Our website uses HTTP cookies to store user-specific data.
Below, we explain what cookies are and why they are used, so that you can better understand the following privacy policy.

What exactly are cookies?

Whenever you surf the internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing cannot be denied: cookies are genuinely useful little helpers. Nearly all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other application areas. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you revisit our site, your browser transmits the “user-related” information back to our site. Thanks to the cookies, our website knows who you are and offers you your usual settings. In some browsers, each cookie has its own file, while in others, like Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner websites (e.g., Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. Also, the expiration time of a cookie varies from a few minutes to several years. Cookies are not software programs and do not contain viruses, trojans, or other “pests.” Cookies

also cannot access information on your PC.

For example, cookie data can look like this:

Name: _ga
Value: GA1.2.1326744211.152121382470-9
Purpose: Differentiating website visitors
Expiration Date: after 2 years

These are the minimum sizes a browser should be able to support:

  • At least 4096 bytes per cookie
  • At least 50 cookies per domain
  • At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we specifically use depends on the services used and is clarified in the following sections of the privacy policy. Here, we would like to briefly discuss the different types of HTTP cookies.
There are 4 types of cookies:

Essential Cookies
These cookies are necessary to ensure the basic functions of the website. For example, these cookies are required when a user places a product in the shopping cart, then continues surfing on other pages, and only later goes to the checkout. These cookies ensure that the shopping cart is not deleted, even if the user closes their browser window.

Functional Cookies
These cookies collect information about user behavior and whether the user receives any error messages. Additionally, these cookies also measure the loading time and behavior of the website on different browsers.

Performance Cookies
These cookies provide a better user experience. For example, entered locations, font sizes, or form data are saved.

Advertising Cookies
These cookies are also called targeting cookies. They are used to deliver individually adapted advertising to the user. This can be very practical, but also very annoying.

Usually, you are asked on your first visit to a website which of these cookie types you wish to allow. And of course, this decision is also stored in a cookie.

How can I delete cookies?

How and whether you want to use cookies is up to you. Regardless of which service or which website the cookies come from, you always have the option to delete cookies, to deactivate them or to allow only part of them. For example, you can block third-party cookies but allow all other cookies.
If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove the data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you fundamentally do not want any cookies, you can set up your browser to always inform you when a cookie is to be set. This allows you to decide on each individual cookie whether you want to allow the cookie or not. The procedure varies depending on the browser. It is best to search for instructions on Google using the search terms “delete cookies Chrome” or “disable cookies Chrome” in the case of a Chrome browser.

What about my data protection?

Since 2009, the so-called “Cookie Guidelines” have been in place. These stipulate that the storage of cookies requires your consent. However, there are still very different reactions to these guidelines within EU countries. In Austria, however, the implementation of this directive was carried out in § 96 (3) of the Telecommunications Act (TKG).
If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) entitled “HTTP State Management Mechanism”.

Rights According to the General Data Protection Regulation

According to the provisions of the GDPR and the Austrian Data Protection Act (DSG), you basically have the following rights:

  • Right to rectification (Article 16 GDPR)
  • Right to erasure (“right to be forgotten”) (Article 17 GDPR)
  • Right to restriction of processing (Article 18 GDPR)
  • Right to notification – obligation to notify in connection with the rectification or erasure of personal data or the restriction of processing (Article 19 GDPR)
  • Right to data portability (Article 20 GDPR)
  • Right to object (Article 21 GDPR)
  • Right not to be subject to a decision based solely on automated processing — including profiling — (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or that your data protection rights have otherwise been violated, you can lodge a complaint with the supervisory authority, which in Austria is the Data Protection Authority, whose website can be found at https://www.dsb.gv.at/.

Google Analytics Privacy Policy

We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is stored in a cookie and sent to Google Analytics. With the reports we receive from Google Analytics, we can better adapt our website and our service to your wishes. Below, we provide more detailed information about the tracking tool, especially about the data that is stored and how you can prevent it.

What is Google Analytics?

Google Analytics is a tracking tool used for traffic analysis of our website. For Google Analytics to work, a tracking code is embedded into the code of our website. When you visit our website, this code records various actions you perform on our website. Once you leave our website, this data is sent to the Google Analytics servers and stored there.
Google processes the data and

we receive reports on your user behavior. This can include, among others, the following reports:

  • Audience reports: Through audience reports, we get to know our users better and understand more precisely who is interested in our service.
  • Advertising reports: Advertising reports allow us to analyze and improve our online advertising more easily.
  • Acquisition reports: Acquisition reports provide us with helpful information on how we can attract more people to our service.
  • Behavior reports: Here, we learn how you interact with our website. We can track the path you take on our site and which links you click on.
  • Conversion reports: Conversion is the process where you take a desired action because of a marketing message. For example, when you go from being a mere website visitor to a buyer or newsletter subscriber. With these reports, we learn more about how our marketing efforts are received by you. Thus, we aim to increase our conversion rate.
  • Real-time reports: Here, we immediately know what’s happening on our website. For example, we can see how many users are reading this text right now.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to provide you with the best possible service. The statistics and data from Google Analytics help us achieve this goal.
The statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On one hand, we can optimize our site so that it is more easily found by interested people on Google. On the other hand, the data help us better understand you as a visitor. Thus, we know very precisely what we need to improve on our website to offer you the best possible service. The data also serve us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data does Google Analytics store?

Google Analytics creates a random, unique ID using a tracking code, which is linked to your browser cookie. This way, Google Analytics recognizes you as a new user. When you visit our site again, you are recognized as a “returning” user. All collected data is stored together with this user ID. This is the only way to evaluate pseudonymous user profiles.
Interactions on our website are measured through identifiers such as cookies and app instance IDs. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked to third-party cookies. Google does not share Google Analytics data unless we as website operators authorize it. Exceptions may occur if legally required.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152121382470-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Essentially, it is used to distinguish website visitors.
Expiration: after 2 years

Name: _gid
Value: 2.1687193234.152121382470-1
Purpose: This cookie is also used to distinguish website visitors
Expiration: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: Used to reduce request rate. When Google Analytics is provided through the Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Expiration: after 1 minute

Value: not specified
Purpose: The cookie has a token that can be used to retrieve a User ID from the AMP Client ID service. Other possible values indicate a logoff, request, or error.
Expiration: after 30 seconds to one year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie tracks your behavior on the website and measures performance. The cookie is updated each time information is sent to Google Analytics.
Expiration: after 2 years

Name: __utmt
Value: 1
Purpose: The cookie is used, like _gat_gtag_UA_<property-id>, to throttle the request rate.
Expiration: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiration: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to determine new sessions for returning visitors. It is a session cookie and is only stored as long as you keep the browser open.
Expiration: Upon closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of visitor traffic on our website. That is, the cookie stores where you came to our website from. This could have been another page or an advertisement.
Expiration: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to store custom user data. It is always updated when information is sent to Google Analytics.
Expiration: after 2 years

Note: This list cannot claim to be complete, as Google may change their choice of cookies from time to time.

Here we give you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. This gives us information about where you are “traveling” on our site.

Session Duration: Google defines session duration as the time you spend on our site without leaving the page. If you are inactive for 20 minutes, the session automatically ends.

Bounce Rate (English Bouncerate): A bounce is when you only view one page on our website and then leave our website again.

Account Creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP Address: The IP address is only displayed in shortened form, so no clear assignment is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also known as IP location determination.

Technical Information: Technical information includes, among other things, your browser type, your Internet provider, or your screen resolution.

Source: Google Analytics and us are of course also interested in which website or which advertising brought you to our site.

Further data includes contact details, any ratings, playing media (e.g., if you play a video on our site), sharing content via social media, or adding to your favorites. The list is not exhaustive and serves only as a general orientation for data storage by Google Analytics.

How long and where is the data stored?

Google has its servers all over the world. Most servers are located in America and consequently, your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de
Your data is distributed across various physical media. This has the advantage that the data can be retrieved more quickly and is better protected from manipulation. Each Google data center has appropriate emergency programs for your data. For example, if Google’s hardware fails or natural disasters paralyze servers, the risk of service interruption at Google remains low.

Google Analytics standardly sets a retention period for your user data of 26 months. Then your user data is deleted. However, we have the option to choose the retention period of user data ourselves. There are five options available to us:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

When the specified period has expired, the data is deleted once a month. This retention period applies to your data linked with cookies, user recognition, and advertising IDs (e.g., cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merger of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under the data protection law of the European Union,
you have the right to obtain information about your data, to update, delete, or restrict it. Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download and install the browser add-on here: https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables data collection by Google Analytics.

If you want to disable cookies (independent of Google Analytics), delete, or manage them, there is a separate guide for each browser:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=121382470. We hope we have provided you with the most important information regarding Google Analytics data processing. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Embedded Social Media Elements Privacy Policy

We embed elements from social media services on our website to display images, videos, and texts.
When you visit pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data.
The following links will take you to the pages of the respective social media services where they explain how they handle your data:

LinkedIn Privacy Policy

On our website, we use social plugins from the social media network LinkedIn, which is owned by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. These social plugins can be feeds, sharing of content, or linking to our LinkedIn page. The social plugins are clearly marked with the well-known LinkedIn logo and allow, for example, the sharing of interesting content directly through our website. For the European Economic Area and Switzerland, the company LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing.

By embedding such plugins, data can be sent to, stored, and processed by LinkedIn. In this privacy policy, we want to inform you about the data involved, how the network uses this data, and how you can manage or prevent the storage of data.

What is LinkedIn?

LinkedIn is the largest social network for business contacts. Unlike, for example, Facebook, the company focuses exclusively on building business connections. Companies can present services and products on the platform and establish business relationships. Many people also use LinkedIn for job searching or to find suitable employees for their own company. In Germany alone, the network has over 11 million members. In Austria, there are about 1.3 million.

Why do we use LinkedIn on our website?

We know how busy you are. It’s not possible to follow all social media channels individually. Even if it would be worthwhile, as in our case. Because we regularly post interesting news or reports that are worth spreading. That’s why we have created the possibility on our website to share interesting content directly on LinkedIn or to refer directly to our LinkedIn page. We consider built-in social plugins as an extended service on our website. The data LinkedIn collects also helps us to show possible advertising measures only to people who are interested in our offer.

What data is stored by LinkedIn?

LinkedIn does not store any personal data simply by integrating the social plugins. LinkedIn calls this data generated by plugins passive impressions. However, if you click on a social plugin to share our content, the platform stores personal data as so-called “active impressions,” regardless of whether you have a LinkedIn account or not. If you are logged in, the collected data is associated with your account.

Your browser establishes a direct connection to LinkedIn’s servers when you interact with our plugins. Thus, the company logs various usage data. Besides your IP address, this could be login data, device information, or information about your Internet or mobile service provider. If you access LinkedIn services via your smartphone, your location can also be determined (after you have allowed it). LinkedIn can also pass on this data in “hashed” form to third-party advertisers. Hashing means that a data set is transformed into a string. This encrypts the data so that people can no longer be identified.

Most data about your user behavior is stored in cookies. These are small text files, usually set in your browser. Furthermore, LinkedIn can also use web beacons, pixel tags, display tags, and other device recognitions.

Various tests also show which cookies are set when a user interacts with a social plugin. The found data cannot claim to be complete and serve only as an example. The following cookies were set without being logged in to LinkedIn:

Name: bcookie
Value: =2&34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16121382470-
Purpose: The cookie is a so-called “browser ID cookie” and therefore stores your identification number (ID).
Expiration Date: After 2 years

Name: lang
Value: v=2&lang=de-de
Purpose: This cookie stores your preset or preferred language.
Expiration Date: After session end

Name: lidc
Value: 1818367:t=1571904767:s=AQF6KNnJ0G121382470…
Purpose: This cookie is used for routing. Routing records the ways you came to LinkedIn and how you navigate through the website.
Expiration Date: After 24 hours

Name: rtc
Value: kt0lrv3NF3x3t6xvDgGrZGDKkX
Purpose: No further information could be found about this cookie.
Expiration Date: After 2 minutes

Value: ajax:1213824702900777718326218137
Purpose: This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.
Expiration Date: After session end

Name: bscookie
Value: “v=1&201910230812…
Purpose: This cookie is a security cookie. LinkedIn describes it as a Secure-Browser-ID-Cookie.
Expiration Date: After 2 years

Name: fid
Value: AQHj7Ii23ZBcqAAAA…
Purpose: No further information could be found about this cookie.
Expiration Date: After 7 days

Note: LinkedIn also works with third-party providers. Therefore, in our test, we also recognized the two Google Analytics cookies _ga and _gat.

How long and where are the data stored?

LinkedIn generally retains your personal data for as long as the company deems it necessary to provide its services. However, LinkedIn will delete your personal data when you delete your account. In some exceptional cases, LinkedIn retains some data in aggregated and anonymized form even after you delete your account. Once you delete your account, other people can no longer see your data within a day. LinkedIn generally deletes the data within 30 days. However, LinkedIn retains data if it is necessary for legal obligations. Data that can no longer be associated
with any person remains stored even after the account is closed. The data is stored on various servers in America and probably also in Europe.

How can I delete my data or prevent data storage?

You have the right to access your personal data at any time and to delete it. In your LinkedIn account, you can manage, change, and delete your data. You can also request a copy of your personal data from LinkedIn.
Here’s how to access your account data on your LinkedIn profile:

Click on your profile icon on LinkedIn and select the “Settings & Privacy” section. Now click on “Privacy” and then in the section “How LinkedIn uses your data” click on “Change”. In a short time, you can download selected data about your web activity and your account history.

You also have the option in your browser to prevent data processing by LinkedIn. As mentioned above, LinkedIn stores most data via cookies that are set in your browser. You can manage, disable, or delete these cookies. Depending on your browser, the management works slightly differently. The instructions for the most common browsers can be found here:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

You can also generally set up your browser to always inform you when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

LinkedIn is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transfer between the USA and the European Union. Learn more at https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0. We have tried to provide you with the most important information about data processing by LinkedIn. You can find out more about LinkedIn’s data processing at https://www.linkedin.com/legal/privacy-policy.

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